To create a roadshow that would educate resellers and SMB customers on Microsoft’s wide range of products including Office 365, Server 2012, Azure & Windows 8.
What We Delivered
The double decker bus in full graphic wrap again became a moving advertisement and training lab travelling to resellers & end users located through England and Scotland and also took a starring role at the Microsoft Future Decoded event at ExCel.
The CIA (Coast Intelligence Agency) provided tailored sales enablement training for sales teams within Operation UPSKILL. A registration portal and social media were utilised to create hype and intrigue around the campaign, along with channel banner advertising.
Applied Know How
What We Did
Registration Portal, Ground Logistics
Itinerary, Risk Assessments, Comms
Creative, Social Media, Route Planning
Vehicle Branding, Training
Booking Management, Customer Service Support
How it Performed
36 resellers visited
1103 resellers & 713 end users completed the training
90% of resellers rated 4/ higher for the engaging environment