Westcoast & HP#ModernBiz Bus

To create a roadshow that would educate resellers and SMB customers on Microsoft’s wide range of products including Office 365, Server 2012, Azure & Windows 8.

Our Solution

What We Delivered

The double decker bus in full graphic wrap again became a moving advertisement and training lab travelling to resellers & end users located through England and Scotland and also took a starring role at the Microsoft Future Decoded event at ExCel.

The CIA (Coast Intelligence Agency) provided tailored sales enablement training for  sales teams within Operation UPSKILL.  A registration portal and social media were utilised to create hype and intrigue around the campaign, along with channel banner advertising.

Applied Know How

What We Did

Registration Portal, Ground Logistics

Itinerary, Risk Assessments, Comms

Creative, Social Media, Route Planning

Vehicle Branding, Training

Booking Management, Customer Service Support

The Results

How it Performed

36 resellers visited

1103 resellers & 713 end users completed the training

90% of resellers rated 4/ higher for the engaging environment