Following the launch of HP’s OfficeJet Pro X ink technology printer range, the brand wanted to alert its resellers to the new technology cost savings. HP wanted to educate and illustrate how customers could ‘profit from print’.
Our Solution
What We Delivered
Corporate Innovations developed a 12 week campaign to enable ‘Inkonomist’ trainers to travel and visit resellers in the HP network. To reinforce the ‘economical’ message the team travelled in branded Toyota hybrid cars.
Applied Know How
What We Did
Registration Portal, Ground Logistics
Itinerary, Risk Assessments
Comms, Creative
Social Media, Route Planning
Vehicle Branding, Training
Booking Management, Customer Service Support
The Results
How it Performed
75 resellers visited against the target of 60
600 resellers trained against the target of 500
15% uplift on X Series Printers sold post the training
