Westcoast & HPInkonomy Drive Incentive

Following the launch of HP’s OfficeJet Pro X ink technology printer range, the brand wanted to alert its resellers to the new technology cost savings.  HP wanted to educate and illustrate how customers could ‘profit from print’.

Our Solution

What We Delivered

Corporate Innovations developed a 12 week campaign to enable ‘Inkonomist’ trainers to travel and visit resellers in the HP network.  To reinforce the ‘economical’ message the team travelled in branded Toyota hybrid cars.

Applied Know How

What We Did

Registration Portal, Ground Logistics

Itinerary, Risk Assessments

Comms, Creative

Social Media, Route Planning

Vehicle Branding, Training

Booking Management, Customer Service Support

The Results

How it Performed

75 resellers visited against the target of 60

600 resellers trained against the target of 500

15% uplift on X Series Printers sold  post the training

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