ResultsA 20% sales uplift
For the second year running we were asked to produce and deliver an experiential activity to help communicate the Doritos Marachi campaign within Morrisons. The activity needed to create brand awareness, drive trial and engage with shoppers to change their behaviour to dual purchase Doritos Chips and Dips together.
Corporate Innovations devised an exciting and engaging experiential game that tied into the Doritos brand, communicating the Doritos Chip and Dip range. Shoppers sampled the products and had the chance to win by successfully throwing a giant chip into a giant dip bowl. When they got 3 they were entered into a lucky dip to win Morrisons vouchers and money off coupons.