The Brief
To deliver a national sampling campaign for Doritos exclusive to ASDA. The campaign was to support the national Doritos ‘For Fun add a little Mexican’ campaign that was communicated through TV advertising and social media with the help of the Doritos very own Mariachi band.

Corporate Innovations provided a national campaign that visited 22 Doritos flagship ASDA stores to drive trial and increase Doritos market share within ASDA.

Consumers interacted with Mariachi themed brand ambassadors to receive money off coupons to be redeemed instore.