The Brief
F5 Networks wanted to re-invigorate their global reseller channel with a reward programme to drive security solutions amongst key partners. They wanted rewards to be earned across a variety of activities including selling specific bundles, specific complementary products or taking training.


Corporate Innovations developed the F5 ELEVATE rewards platform and a branded prepaid MasterCard reward card to provide participants with the flexibility of earning rewards globally, but spending them locally. Through F5 ELEVATE, F5 partners could earn F5 AGILITY points for initiating and closing F5 security deals and for completing specific sales and business development activities.

We designed, developed and populated an online reward platform that took qualifying participants direct from the F5 Channel Partner portal directly, via Single Sign On, to their F5 Rewards account. Here they could make claims, split rewards with colleagues, via the latest incentives and submit F5 promotional codes to directly receive a USD reward that could be downloaded to their F5 prepaid MasterCard reward card via our MasterCard API. Rewards could be varied regularly, subject to the behaviours required, and capped to a specific available budget as required.

The platform also allowed for F5’s strategic partners to jointly develop campaigns and reward qualifying partners, while backend reporting and claim review gave F5 channel controllers the ability to approve claims.

Corporate Innovations also provided email customer services, regular programme communications and more tactical communications to drive specific behaviours including closing specific pieces of business eg Deal Registrations.

Partner Testimonial
“The F5 ELEVATE card reward program will be a powerful motivator for Nebulas’ field team as they look to help protect our joint customers from sophisticated, multi-layered attacks.” Managing Director at Nebulas