The Brief

Symantec, one of the world’s most successful antivirus security software developers wanted an incentive programme to drive sales and reward their EMEA channel partner network. It was to be a single incentive platform that could drive key behaviours through increased selling and cross selling, training to enhance product certification and encourage joint marketing and event attendance. They wanted to work with a partner who had an understanding of the cultural differences and local knowledge of the legalities of running global incentive programmes. The Symantec Symplus incentive programme had to be a truly global scheme that could combine localisation and behaviours with flexibility but without compromising compliance for tax issues in order to make the programme fully auditable.

The key objectives of the programme were to:

  • Increase brand loyalty amongst the existing channel partner network and incentivise and motivate new partners to join the programme
  • To increase the number of channel partners selling the Symantec range of software services.


Corporate Innovations provided a flexible programme that allowed Symantec to easily incentivise its entire EMEA channel partner network reaching over 120 countries, in 16 languages and with over 1000 different product part numbers.

The programme was flexible and could be used proactively and reactively to sales or market trends linked to a single incentive platform that included a fully branded MasterCard. Corporate Innovations worked quickly to provide a programme that went from concept to launch in a 12 week period that included Christmas.

Programme included:

  • Multi lingual capabilities
  • Single platform offering multiple partner type/tier incentives
  • Easy handling of high volumes of traffic making multiple claim transactions
  • An easy and flexible reward claim facility
  • Implementing 3 new alphabets in one website
  • Flash elements integrated into the site
  • Automated claims approval system reading over 50,000 product SKUs identifying individual claims weekly
  • Rewarding 8 different types of Symantec user (Reseller, Distributor, Alliance & Global Strategic Partner)

“When we started this last year I genuinely felt we were attempting the impossible but you have delivered to the day!” Renewals representative, Symantec