To devise a campaign to get 20,000 UK households to sample ZEO.
Corporate Innovations created a 2 stage door drop campaign to achieve the 20,000 household target, in 4 key locations; Peterborough, Brighton, Altrincham and Braintree.
Households were chosen from Experian Mosaic and Grocery Catchment data.
The campaign also included an incentive for individuals to provide product feedback via an online survey to have a chance of winning £2,500 Tesco vouchers. Each household who received samples also received a money-off coupon for a ZEO 4 pack redeemable in Tesco.
This door drop campaign exceeded all expectations and resulted in a phase 2 in Stockport, Reading, Wokingham.