- Westcoast delivered an ROI of 25:1
1052 resellers completed the training
Sales in W8 and Office 13 increased dramatically
Drop out rate was 4% against industry standard of 30%
A further 3 tours were booked due to its success
With the introduction of Windows 8 and Office 13 software from Microsoft, Westcoast wanted a totally different way to reach their resellers, train them and raise and maintain their engagement levels.
A double decker bus was transformed with a full graphic wrap to become a moving advertisement and innovative training lab travelling to resellers located in England, Ireland, Scotland and Wales.
Training could be undertaken on both levels that had work stations, servers, Wi-Fi and docking stations for the devices installed.
Graphical continuity was ensured through all communications including the registration portal and social media that was primarily utilised to create hype and intrigue around the campaign; daily Linked in and Twitter feeds were circulated to resellers pre and post training.
“This was amazing, the best marketing and training programme we have ever delivered. Really excited about our continuing plans!” Sales Director, Westcoast