Positioned Trend Micro as a top sponsor
Trend achieved over 250 interviews during the exhibition and 49 pieces of press coverage post show. Trend’s closest competitors only managed a maximum of 3 pieces
Generated 500 leads
Details of over 1000 delegates were collected, all of whom attended a presentation or a demo of Trend’s offering
Connected with key global accounts
Meetings took place with over 100 key international accounts including Rolex, Bayer, Ericsson and Morrison’s
Presented their message successfully
The entire concept Corporate Innovations put together enhanced the message of ‘Journey to the Cloud’. The event was videoed and uploaded to YouTube post event
Following on from last year’s excellent helicopter stunt in Copenhagen, Trend Micro wanted something bigger and better for this year’s VMworld Exhibition in Barcelona. Trend Micro wanted to stand out from the crowd, raising their status as #1 expert in cloud and virtualised security.
Corporate Innovations delivered sky high brand exposure with Trend Micro’s ‘Platform in the Sky’. Situated at Port Vell, Barcelona Harbour, 8 groups of 22 guests enjoyed breath taking views of Barcelona, were served the finest cuisine and were educated on the lastest Trend Micro offerings, 52 metres high in the clouds.
On arrival at the airport VMworld delegates were met by stilt walkers, handing out flyers advertising the Dinner in the Sky and associated competitions (iPhone5 and Samsung Galaxy tablets were given to competition winners). Inside the exhibition delegates could enter the competition to win their chance to experience sky high dining on the platform, high in the clouds.
With 8 separate prize draws during the day at the exhibition, winning guests were then transported in style using 4 x 4 hummers from VMworld at the Halls of FIRA to the beautiful harbour area.
The experience was the perfect way to symbolise that Trend Micro is the #1 Security Platform and caused huge excitement amongst the delegates.