The Brief
To deliver standout activity at VMworld 2014 that would cut-through the overpopulated vendor noise of one of the biggest IT exhibitions of the year.

Delivered
Anyone who’s been to the Gran Via where VMworld is held will shudder at the memories of the notorious taxi queue; all delegates leaving the exhibition centre are hoarded single-file for a long and painful wait for a taxi back into the city, just what you don’t want after a full day on your feet.

Corporate Innovations created the Trend Café, where tired and weary delegates could indulge in a well deserved drink and plate of tapas before being transported back into Barcelona in our dedicated luxury Trend taxi’s.

Delegates last experience of Trend Micro at VMworld 2014 - sure to generate a lasting impression.