Corporate Innovations

The Brief
To devise and deliver the 2014 annual Q4 incentive for Three in March 2014 rewarding not just handset sales and contracts but also customer experiences during November, December 2013 and January 2014. Employees were across retail, telesales, online, retention, third party retail and business sales. All employees were expected to obtain over 120% of their KPIs in order to get a place on this trip of a lifetime, but not all the KPIs were sales based. It was more important for Three to see that more than ever their customers were rating their experience as 9/10.

Once the 189 winners were announced a trip specific registration portal was introduced which was totally editable, secure and confidential. The winners could register but also enter vital and confidential details and peruse and select from a variety of activity choices. The site allowed the creation of unique personal itineraries that could be converted to printable PDFs whilst delegates could also peruse the Who’s Who pages where photos and biogs could be uploaded to ‘meet your fellow travellers’ and see who had chosen the same activities as them before they even got there.

The campaign was supported by phone and email Customer Services provision.

The trip of a lifetime to Hong Kong & Macau blended traditional and iconic experiences with contemporary activities and excursions to exclusive state-of-the-art nightclubs and restaurants.

“Another unique and really cool incentive idea to give our delegates an amazing and really enjoyable experience. This really was a trip of a lifetime!” Retail Marketing Manager, Three