The Brief
To create a consumer sales promotion to drive incremental sales of the new HTC Windows 8 premium range.

Corporate Innovations devised and executed a closed loop ‘virtual’ Visa system; on purchasing the phone consumers were sent an SMS directing them to our branded microsite where they could, upon confirming their handset purchase, qualify for the promotion and download a ‘virtual’ Visa credit card to the value of the Windows 8 PC upgrade that could only be redeemed at the Microsoft website.

The campaign was supported by phone and email Customer Services provision.

The 'virtual' Visa solution Corporate Innovations conceived for this promotion was both innovative and robust and proved the defining factor in delivering such an impressive redemption figure” Marketing Manager, 3 Mobile