The Brief
To create a consumer sales promotion to drive incremental sales of the new HTC Windows 8 premium range.


Delivered
Corporate Innovations devised and executed a closed loop ‘virtual’ Visa system; on purchasing the phone consumers were sent an SMS directing them to our branded microsite where they could, upon confirming their handset purchase, qualify for the promotion and download a ‘virtual’ Visa credit card to the value of the Windows 8 PC upgrade that could only be redeemed at the Microsoft website.

The campaign was supported by phone and email Customer Services provision.

Testimonial
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The 'virtual' Visa solution Corporate Innovations conceived for this promotion was both innovative and robust and proved the defining factor in delivering such an impressive redemption figure” Marketing Manager, 3 Mobile