The Brief

PepsiCo International and SUBWAY needed an online and in-store promotion to communicate their partnership with the new Die Hard film, A Good Day to Die Hard.

CI delivered a campaign that ran in SUBWAY restaurants in 6 countries and 5 languages. A brand partnership was delivered between PepsiCo, SUBWAY and 20th Century Fox. Providing a multi-lingual web platform engaging consumers in SUBWAY stores - enabling online data capture and prize fulfilment via the portal; delivering exceptional results for all partners.

Utilising social media, instore promotional material and word of mouth the promotion communicated with followers and fans alike on their official Facebok page. In store activity helped to drive engagement and excitement around the promotion and change the behaviour of consumers at the point of purchase.

Participating shoppers, upon purchasing from the 'Action Menu', received a unique code enabling them to be a winner. On entering their unique code online, the official movie trailer was given further exposuire along with a list of the local cinemas in their country showing the movie. SUBWAY consumers were provided with the chance to win fantastic prizes ranging from branded 'Die Hard' merchandise to a once in a lifetime 'Yippee Ki Yay' trip to New York.

“Corporate Innovations provided a platform and process that enabled Pepsico & Subway to launch and manage a complicated program across many countries in different languages with effective reporting and prize fulfilment. It was an engaging, rewarding and ground breaking experience for all brands and one we plan to repeat in the near future.” VP SUBWAY brand, Pepsico Global