Complete your Team



We can provide

  • Brand management
  • Shopper & trade marketing
  • Field sales execution
  • Campaign management
  • Category management & strategy
  • Bespoke campaign ROI analysis
  • Market strategy & planning
  • Conference & event management

Contact Us

We’re always looking for talented individuals to join our stable of contractors. We place experienced brand, shopper, trade, category, retail and insights experts in FMCG, IT and Telecoms environments for both short and long-term placements. Part time work is also possible. If you have superb experience with top-flight brands and want to work with the backing of an agency that works hand-in-glove with their clients to produce great placements, click the link below to discuss current opportunities in confidence.

Contact IMS

Whether you’re looking for an interim marketing manager for a standalone project, leave of absence cover or to run a specific campaign, Corporate Innovations can provide experienced full or part time shopper and brand marketing contractors.

Specifically our people:

  • Work as contractors within your organisational structure
  • Work flexibly in your offices and remotely
  • Work on agreed projects to agreed KPIs and timelines
  • Cover one month to one year’s cover (flexible)
  • Have a flexible renewal process agreed at the outset
  • Have the capacity to utilise the knowledge and skills found within the wider CI Group

Impulse IMS

FMCG Food - Case study


Online IMS FMCG Food
Client Brief

Our client, a top 10 UK FMCG food manufacturer with a stable of household brands asked us to provide project resource within category management/ MS&P.

Resource challenges meant that great work done by our client’s team launching NPD in Impulse couldn’t be analysed for critical success factors. Our category marketing expert was tasked with analysing share gain and retailer share of market, as well as ROI against the launch campaign, against a launch billed as gold standard internally.

Delivered
Our category expert with more than 10 years FMCG experience identified that while the launch had been successful, and the product itself continued to be successful in Grocery, the product itself had suffered since launch in Impulse and had become a de-list candidate. A range of measures were recommended based on wide industry experience to remedy this.

Results

  • A new strategy within Eat Now in Impulse, both on this product and others
  • A complete change in the way this company launches and supports Impulse products

Online IMS

FMCG Food - Case study


Online IMS FMCG Food
Client Brief

Our client, a top 10 UK FMCG food manufacturer with a stable of household brands asked us to provide project resource within Shopper Marketing, initially to cover a short term 2 month resource gap and help launch a new brand into a new category with a tight budget and tight turnaround time.

Results

  • Brand became no. 1 in its category, winning MAA Merit award for Shopper Marketing. The most successful NPD launch our client has ever had, reaching 79% distribution in 5 weeks, and doubling initial forecast ROS. The campaign became the template for future NPD launches.
  • Initially hired for 2 months, contract lasted 3.5 years, with the contractor winning internal and external awards for the team, delivering strategic support for the biggest brands in the portfolio and new NPD launches

Mobile UK Network

Mobile Electronics - Case study


Mobile UK Network
Mobile Electronics

Our long term Telecom Partner required medium term support on B2B activity across the UK. Our contractor who had worked in Telecoms for ten years joined the clients team and played a major role in the execution of a nationwide round show throughout the summer. Her expertise enabled savings of approx. 20% to be achieved through existing supplier relationships and negotiations. A template was created for future roadshows and a benchmark for the industry laid down.

Consumer Electronics

Retail Execution - Case study


Consumer Electronics
Retail Execution

A consumer electronics business needed short term support when dealing with NPD rollout into the retail trade, due to internal moves and maternity leave. Our contractor made a difference to the team immediately, her experience across multiple categories enabling her to hit the ground running and import relevant best practice. Her contract was renewed three times as she created new processes and delivered innovation and rigour into in-store marketing.

Small Snacks

Campaign Analysis


Small Snacks
Campaign Analysis

An FMCG start-up brand needed to analyse the results of a marketing campaign for their financial backers. Our contractor, with more than 15 years experience with insights and data agencies, advised on what data to purchase, to what level, and at what cost. Using this analysis she provided a robust and rigorous analysis of the campaign analysing both immediate ROI and longer term share gain, together with recommendations on how to improve both ROI and set up for ROI analysis in the future.

International Food Brand

International Expansion - Case study


International Food Brand
International Expansion

An international food brand with a UK heritage had aggressive expansion plans internationally, yet no headcount to spare. They needed to prove the worth of incremental resource to gain headcount. Using marketing budget, Ci provided a part time contractor with over 15 years marketing and insights experience to work as an embed within the team, based within the UK, but extending across Northern and Eastern Europe. The contractor delivered best practice in analysing campaigns as well as creating new ones, exponentially growing the target brands. The placement was extended four times, and our client secured a headcount increase of two based on the value our contractor delivered.