When Royal Caribbean wanted to launch an end-to-end loyalty and reward programme for the UK and Ireland, they turned to Corporate Innovations.
The team conceived, developed and launched the 'Club Royal' platform.
Central to the platform is a reward programme for travel agents who are rewarded for every Royal Caribbean cruise package sold. Agents make claims against qualifying bookings and these are matched daily against Royal Caribbean sales data, auto-approving reward payments for a greater user experience.
The project involved;
Driving specific behaviours eg closing specific pieces of business eg DealReg, early closure
The project involves;
When Royal Caribbean wanted an innovative, yet inspiring way to get trade partners motivated about the launch of their new ship ‘Harmony of the Seas’, we knew exactly what to do; Harmony Queue was born!
Corporate Innovations proposed, designed, developed and launched a travel industry first in social rewards and evangelism. Club Royal Members could earn points for a range of activities from making bookings, website interaction, tweeting, liking, sharing or Facebooking Royal Caribbean branded content using the hashtag #GETMEONHARMONY.
The project captured the imagination of Club Royal members eager to push to the front of the queue and access a place on the ship’s inaugural sailing. The campaign generated news across trade media for its innovation and simplicity and helped elevate both the launch of the Harmony of the Seas amongst the trade, Club Royal members and the wider cruise-booking public.
The project involved: