What a year 2015 was, with behavioural change underpinning our whole philosophy at CI Group, our parent company.
Within the year we have expanded the CI Group which now consists of Roundtable - the Brand Agency, Ellipsis – the creative agency, CID the digital agency and Corporate Innovations – the motivation and experiential agency. Their inclusion has already made a difference, new skill sets and greater group capability. A definite synergy, where the whole is greater than the sum of the parts, and our recent successful collaborative projects has revealed this.
Here at Corporate Innovations we really embraced behavioural change and incorporated it right across the company. We knew that wanting to embrace behavioural change required employees’ attitudes and behaviours to align with the greater company vision. As John P Kotter would say, “a brand message synchronization.” And, like messaging to consumers, the message had to be clear and rewarding to them as people or they wouldn’t take it on board.
Moving offices was high on my list of priorities and when a prime spot came up in the centre of Banbury, I knew we needed to take it. Not only could we have more modern surroundings, but, knowing we were going to expand our talent pool over the next few years, we now have the space, and the address, to be more accessible to a wider range of potential employees.
Our client event in October at The Ivy was a tremendous success with Martin Glenn sharing some terrific insights and lessons from his extraordinarily successful career and varied marketing background as CEO of PepsiCo, Birds Eye Iglo and United Biscuits. All culminating in his current role as CEO of the Football Association. Our clients gained great insight from the evening and enjoyed sharing their experiences with their industry peers.
Alongside this it is also great to know that our work has filtered through to our industry peers. 5 years ago we weren’t in the top 100 of the B2B agencies league table, 2 years ago we were in the top 45 and then in 2015 – 2016 we’ve made it into the top 20! How chuffed? Our new goal is to be in the top 10 this year. Something I feel is very achievable.
At our kickoff meeting last week I likened our situation to that of Tim Peake, the British ESA astronaut, who changed so many elements of his lifestyle to make sure he was ready for his trip into space. His diet, levels of exercise. It all had to change. So we look forward into 2016 progressing our internal behavioural change to include efficiencies; through people, processes and the use of technology. Our next client event is programmed for March 2016, where we will have a great speaker to continue our learning, another real force in behavioural change.
So I hope you will join me in another year of discovery and as our Group Chairman Peter Thompson concluded Kick Off meeting, I will steal his quote, from George Bernard Shaw:
"Progress is impossible without change, and those who cannot change their minds cannot change anything."