CI Group has acquired the Covent Garden based creative design and event production agency, Ellipsis. CI Group now consists of three companies, Corporate Innovations, Roundtable and Ellipsis, together providing a complementary, full-service marketing communications offering.

Corporate Innovations, the acknowledged motivation experts, will continue to provide below the line experiential, events, reward, promotional and shopper marketing activations across B2C and B2C, in both analogue and digital mediums. Roundtable will continue to provide above the line strategic and creative and strategic brand development, engagement and advocacy, including design, advertising, social and direct response marketing.

Ellipsis, the Covent Garden based creative studio, are renowned for their total design approach, from concept origination and technical know-how through to creative solutions, execution and implementation for communications and events.

David Watt, managing director of Corporate Innovations and CEO of CI Group, said: “I’m delighted to welcome Ellipsis to the CI Group family. This complementary acquisition offers all our agencies tremendous synergies across the board, and adds a dedicated creative studio, with high profile event production capability, to our offer. “Together, Ellipsis, Corporate Innovations and Roundtable provide a broader full service, integrated, marketing communications partner for clients across multiple sectors delivering behaviour change, ROI and tangible business benefits. “We have consistently maintained our long-term expansion plans and this acquisition again demonstrates our ambition and intent to appeal and service a wider client base across increasing sectors.”

Chris Hoskins, MD of Ellipsis, commented, “For a number of years Ellipsis has been a highly successful boutique creative studio, however we feel we have much more to offer and the collaboration with CI Group will make all three agencies stronger. ”Together with Roundtable and Corporate Innovations we will be able offer a more complete and robust one-partner solution to clients, that builds on our unique flexibility, responsiveness and creativity with all the economic benefits to clients of a one-partner approach.”

Peter Thompson, CI Group chairman said: “I’m hugely excited that Ellipsis, Chris and his team are now part of CI Group. We now have an increasing strength in depth to meet the broadening requirements of clients operating in multi-channel environments. “The CI Group structure allows its component companies to continue to work independently, yet benefit from a myriad of opportunities of being part of a broader agency family.“ Corporate Innovations and Roundtable will continue to work from their respective offices in Oxfordshire and London. Chris Hoskins will continue to manage Ellipsis.