Corporate Innovations beat off a host of top blue chip brands to snatch the coveted B2B Award for Best Channel Marketing Initiative. The award was won for the work that the agency has developed with Camelot Group and the National Lottery Retailer Rewards+ programme.

The programme rewards National Lottery retailers for compliance against the Site+Stock+Sell and has helped improve the education and sales activities amongst National Lottery retailers.

The B2B Marketing Awards are designed to recognise excellence in the long-ignored field of B2B marketing. The B2B Awards launched in 2005, and have grown to become the must-attend event in the B2B marketing calendar, with over 700 client-side and agency-based practitioners attended the B2B Marketing Awards Ceremony in central London. The entire judging process is entirely independent from the management of the awards, to ensure that the highest standards of integrity are maintained.

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