Corporate Innovations has announced that Danny Burchell has joined its team in the newly-created role of creative director. Danny’s brief is to lead Corporate Innovations’ team of creative talent and interpret clients’ strategic intent and brand dna before translating this into practical creative responses across the brand’s customer touch points.

Danny has worked with a range of household brands during the past two decades in a senior capacity including Lowe, Brayleino, Saatchi & Saatchi, Haymarket Media Group, Dyson and most-recently Virgin Active.

David Watt, managing director of Corporate Innovations, said: “Danny’s appointment is crucial to our future direction. It reflects a desire to attract and recruit the best talent available to our business. Danny’s CV is awash with great names – many iconic in our business. “His work, collaborative approach, strategic insight and ability to translate clients’ strategic intent into outstanding and simple creative reinforces that he’s the right guy for this all-important role. “An increasing number of our clients are asking us to provide a broader range of services – particularly in creative and strategy – and in Danny we can support both of these requests with someone that has walked the talk! “

Danny joins us at an exciting time for Corporate Innovations as the company invests in a range of new skills to support our expanding studio and growing client base.” Danny said: “It’s a privilege to be part of a dynamic and dedicated team of professionals. Corporate Innovations has the appetite and resource to exceed client expectations, which is so refreshing. I’m really excited by the opportunity to work with some of the most pioneering brands across the media mix.”