Every now and then, we see new elements and certain styles emerge into Web Design. Some elements, when interspersed tastefully, can help tell a story or explain an idea or company. Other elements that enter the frame improve the look and feel of the content; after all, it’s all about attraction. Although, it’s not a necessity to include all the new trends that are floating around the internet, many can dramatically improve your end-users experience.

#1 Typography

Companies from day dot always try to be original, picking a unique style, in particular a font that will hopefully turn into memorabilia. Using the correct typography will help make it more accurate to express your site, becoming more recognisable just from the font as time goes on.

Further on, typography is critical to your genre, it enables you to show your users what kind of website you are and intend to be; serious or fun? Factual or fiction? etc. However, when choosing a font you deem noteworthy, ensure it is web browser capable.

#2 Hero Images

Large hero banners that fill the screen once you’ve landed on the website, disbands the concepts of above/below the fold however this enables the users to alternatively be focused straight away with an image and text enticing the user to scroll down for more. 

Text and images are not the only type of medium that can be used; a video background can integrate movement. By opting for this this method, the visual representation of your website will instantly be the focus of your users view.

To make this element of design as effective as possible, it’s a good idea to ensure using a hero/banner image to cover the screen works across all different platforms and devices. Users may land on your website from all locations; ensuring they are met with the same screen, however they access your website, will keep this effect alive and consistent.  

#3 Flat Design

A flat design in its simplest form does not show or resemble any three-dimensional aspects. This is not only easier for design purposes, but also much nicer on the eye for the users to look and navigate with.

Even if you do not adopt this design style into a website, it is vital that you keep a consistent look and feel to the site. Commonly, a user may become confused and think they have left they site if the design isn’t the same throughout. The users journey should be simple and seamless.

#4 Hamburger Menus

Most websites usually have a long navigation bar with all the links on, it’s great for the user as they can see and know where they want to go straight away. On the other hand, this can take up a lot of room, especially on a mobile device.

The hamburger menu works by being hidden off the screen, then being easily brought onto screen by a slide animation from either the left or the right, to expose the menu. The hamburger menu is commonly known for being on smaller devices, whereas on a desktop there will be enough room for a menu bar. However, to keep a design consistent, it can be used throughout different screen-sizes.

Here at CI Group, Digital are constantly thinking of how new trends can enhance our clients website or improve the user experience. Every aspect is thought out with our Creative agency ensuring the brand is brought to life and fits with a web-optimised solution. If you need an agency to inject simplicity and innovation, whilst keeping your brands identity at the forefront of the decision making process, get in touch!