CI Group has acquired brand marketing agency Roundtable, and announces Peter Thompson, founder and CEO of Roundtable, as Group chairman of CI Group. CI Group now consists of two companies, Corporate Innovations and Roundtable, which are complementary and which together can provide a full service marketing communications offering.
Corporate Innovations will continue to provide below the line experiential, events, reward, promotional and shopper activations across B2C and B2B, in both analogue and digital mediums. Roundtable will continue to provide above the line strategic and creative and strategic brand development, engagement and advocacy, including design, advertising, social, experiential and direct response marketing.
David Watt, managing director of Corporate Innovations and CEO of CI Group explains, “I’m delighted that Roundtable is joining CI Group and I’m very excited about future business development prospects from the two complementary agencies joining forces. Together we’ll provide a broader full service integrated marketing communication option for clients across multiple sectors. We’ve worked closely with Roundtable for a number of years, with Peter acting as a non exec director for us and joining our leadership team earlier this year. Acquiring Roundtable accelerates our long term expansion plans that broadens our client offer and appeal to a wider client base. Together we now have all the skills necessary to create multi-disciplinary integrated campaigns.”
Peter Thompson comments, “I’m delighted that Roundtable is now part of CI Group; for the past few months Roundtable and Corporate Innovations have gravitated to working together more closely and this now feels the right time to cement the relationship into something more permanent. Our agencies individually offer outstanding specialist strategic, executional and creative expertise, but together offer the breadth and depth needed to meet the multi-disciplinary and multi-channel needs of integrated campaigns that are so crucial in the multi-channel world in which our clients increasingly operate.
The CI Group structure allows the two companies to continue to work independently and do what they do best, while providing the collaborative framework for them to co-exist and work together effectively and efficiently when the need arises. My role as Group chairman means I’ll be perfectly placed to identify and nurture joint business opportunities.” Corporate Innovations and Roundtable will continue to work from their respective Oxfordshire and London Soho offices, with Peter Thompson continuing as CEO of Roundtable.