We often have clients who want to reach a large audience with their event content but do not have the budget for the hefty venue and catering costs. Live streaming is a fantastic solution that we are seeing more and more in the events industry and so I thought I’d give you a little introduction – who knows, it could save you money in the future! 

What is live streaming?

Live streaming is accessing data, such as a video or music, in ‘real time’. This means there’s no file to download, just a continuous data stream to watch or listen to. In terms of the MICE industry it means you can record a live event and allow a wider audience to access the content with very little overhead costs. Live streaming is not new however it has been made more accessible in the past few years and gives businesses an opportunity to integrate it into their marketing plan.

Why live stream?

There are a huge number of benefits to live streaming and here are just a couple.

  1. It allows those who are unable to attend to interact with the event by generating an audience outside of the venue.
  2. It can be a great way to reach new markets by engaging customers outside of your current marketing data.
  3. Live streaming can increase brand awareness and provides great content for your online platforms.


How do you live stream?

Live streaming is becoming a great event asset and here are three easy ways you can start utilizing it. 

  1. YouTube livestreaming

YouTube livestreaming has over 3.5 million subscribers and you can bet there will be a sizable portion of your audience on YouTube!

To use YouTube livestreaming you must have a verified company channel and have enabled live steaming on the account to access this tool. There are two options; stream now which is a method for instant live streaming, you control the start and stop time. Events is a more controlled method of live streaming, you can preview before going live and have back-up streams.

  1. Livestream on Facebook

Livestream on Facebook allows the audience to virtually engage with the event even when not present with comments and emotions which is an effective way to gather instant market research. Users spend 3X more time and comment/interact 10X more when a video is live or brand a is producing live content.

To stream on Facebook, you must have a company profile and then download the Livestream app. You will then need to create a page with full profile details. We would suggest to open just one page that would host all of your videos.  

  1. Periscope

Periscope is a live video streaming app that is accessible on both iOS and Android. As a Periscope user you can tweet out the link to your live stream and have full control over making it either public or only open to certain users. You can use Periscope via your phone or a Go-Pro camera so I’d suggest to use this for short, casual content.  People can then view the content for up to 24 hours and comment until the broadcast is taken down.

Periscope is owned by Twitter and you must have a Twitter account to use it. You will need to download the app and sign in using your Twitter handle. If you have more than one handle you can add more by using the ‘add account’ function. A really useful Periscope function is the ability to connect with only certain countries and so you can tailor your streaming content to your viewers.

There is a huge world of live streaming out there and this is just a small introduction – please do get in touch with us here at CI if you’d like to see how live streaming can enhance your market reach!