Our clients often challenge Corporate Innovations’ to come up with ways to increase engagement and interaction with their website. As one of the UK’s top engagement agencies, with over 20 years’ experience with some of the world’s largest brands, we relish a challenge!
Whether it be a B2B or B2E reward and recognition platform, or a website to host incentive based rewards via online catalogue, prepaid MasterCards® or fabulous trips around the world, Corporate Innovations can help!
Our top tips to retain engagement in your website are:
- Keep It Simple
From a UX, there is nothing worse than a complex site that’s hard to navigate. Sites are meant to be logical and easy-to-use, especially in this day and age with responsive capabilities to allow you to browse on the move.
- Good Data!
Data is success critical and so, so important to get right. A lot of our clients struggle with this, because they can’t always provide the data required to input to get the desired output. Let us help – one of the first things we do, is analyse the data you do have, understand what you are trying to achieve and come up with a simplistic process and reward mechanic that will enable you to achieve your goal. Your data needs to be correct to continue to engage your audience. There’s nothing worse than using wrong data and annoying people.
- Good Creative
Good creative will make the site more attractive and enlightening and mean there is less chance of your customers looking elsewhere. Your website could be the best website in the world, however, without good creative to support the wireframe, it could be at risk of being categorized as the worst site in the world. Allocating some budget for creative is always recommended.
- Fresh Content
Having updated content and regularly refreshing it, keeps your visitors engaged and coming back for more. It’s also a good way to keep visitors up-to-date with your latest news and updates. Creating an annual plan for updates, where you can link into seasonal promotions or company announcements, makes content planning more straightforward and definitely less stressful.
Having regular activities on your site keeps your visitors interacting. Taking this a step further we have found that anything that taps into humans’ competitive nature tends to increase engagement levels. Anyone fancy a leaderboard? Of course communicating these activities is critical too... those emails that direct visitors to websites really do work.
Potential activities to consider are:
- Accelerators/ Uplifts/ Promotions
- Scratch Cards/ Promo Codes
- Rewards Catalogue
At Corporate Innovations we are passionate about delivering digital to our clients. We love nothing more than providing a client with an engaging website and helping to keep those engagement levels high throughout the programme’s life cycle.
Everything you could possibly need it’s right at your fingertips at Corporate innovations. So get in touch – we are waiting to hear from you.