Our marketing team has been busy compiling our award entry for the CRN Awards and after reviewing it, it made me think, we do a huge amount of work within the channel.

Corporate Innovations currently supports clients throughout the whole channel from vendors to distributors through to the Value Added Resellers and partners. Our experience and knowledge has developed over the past 22 years after beginning with a project with a large security and anti-virus brand with an EMEA-wide partner reward programme.  Our partners have enabled our continued growth delighting in our ability to achieve effective reporting, accurate measurement of ROI whilst recognizing priorities in their fast paced sector.

As we have developed over the years, and increased our product offering and understanding of the channel, we’ve been able to support our clients and their challenges with a range of services from running European product roadshows to employee and partner incentives to drive sales, right through to targeted product training campaigns with partners to help educate their sales teams.

At Corporate Innovations we work hard to develop award-winning programmes for our partners and have helped our channel partners grow with accreditations and upskilling. With the expansion of the CI Group, and the addition of the Roundtable Agency, we’re now able to offer brand consultation on brand strategy to set our clients apart from others within the channel.

We know there have been many changes in the way business customers make technology decisions and channel organisations are finding it more and more difficult to maintain sales volumes and margins.  The transition of distributors from hardware providers only to monthly contract service providers has transformed the channel landscape.  In recent years we’ve been supporting our clients on the adoption of cloud services and engaging and educating sales teams to capitalise on the opportunities within the UK Channel.

Whenever we’re requested to support on a channel initiative we’re able to pull in expertise from within the company and group and apply it to the challenge that our clients face. After analysing the challenge we’re then able to review the capabilities and solutions that will address the challenge and tailor it to our client’s objectives and budget. We work tirelessly to explore technology, innovation and fresh ideas to bring the most effective, engaging and rewarding programmes to the channel.

We’ve assisted in driving sales strategies making sure our solutions are tailored to each client and most importantly clear and simple. We know that vendors, distributors and partners are all different and one size does not fit all. When a new product comes to market it’s key that the sales team actually understand what it is, so education and readiness is a must and then you can throw in incentives to reward key behaviours and drive momentum. We’re focused on making sure that our solutions have the balance between the two to hit the mark and deliver against the objectives.

So we’ll keep our fingers crossed for the CRN Channel awards and if you’re a vendor, distributor or reseller and you’re facing challenges within the channel, please get in touch as we’d love to hear about them.