Getting the most from your sampling budget

One of our clients’ most frequent questions regarding sampling is ‘what’s the best way to sample my product?’ and it is usually promptly followed by ‘Will it will make me money?’ Let’s explore these, because they are interesting questions that should guide any approach to planning a sampling campaign.

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What a WOW!

Imagine you were planning to create an ‘experience’ within the holiday and leisure sector with the headline "this changes everything", and that it was your intention to really do so? How would you go about it? Stick with me and read on.

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The Secret to Incentive Success

When deciding to activate a sales incentive many organisations underestimate the level of detail and dedication required to ensure its success. Often the incentive destination and keeping within the budget are seen as the key factors. The reality is that these are just two small factors to be considered when activating an incentive!

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Logos - Evolution or Revolution

Logos in many cases originate from the foundations of a wider brand and most importantly act as the recognizable shop front for their immediate audience. It’s quite remarkable, in retrospect, how many significant parts are supported upon the main pillar of a relatively small logo; adding value to the importance of their evolution! Subsequently thereafter, the marketing and design of a brand’s creative output can feed the consumer beast for a sustained period of time.

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Love it or Hate it - you still need to engage your audience

It was great to read last week that one of the brands I love, Marmite, had been awarded Brand of the Year. Their sales had grown by 14% on the back of their Neglect campaign which helped produce a record year. This type of marketing activity deserves award-winning recognition! How many times do we see a sales team create that level of growth in such a short space of time?

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The event of 2015 - the Rugby World Cup

Now as my colleagues and clients know I’m a mad rugby fan and with England playing host to the Rugby World Cup (RWC) in 2015, combined with the fact I’m getting married, it’s going to be a year to remember! After getting over the initial excitement of the tournament being held on home turf, my work brain clicked in and my thinking turned to how brands can benefit from the RWC?

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Corporate Innovations deliver Royal Caribbean Loyalty Club

Royal Caribbean International has launched a B2B loyalty programme for travel agents, offering a faster way to earn rewards for bookings. The programme has been devised, implemented and executed by Corporate Innovations – the multi-award winning marketing communications agency, based in Oxfordshire.

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Why backwards is sometimes the best way forward

Picture this, a third year Event Management student going into the first dissertation lecture during their final year at university, absolutely no idea what topic to spend the next 6 months writing about, knowing there is a non-negotiable deadline and then being told “you need to write your conclusion before you write the introduction”. I was that student, sat in a lecture room, with a slightly raised pulse and wondering how on earth you can start with an ending.

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