All right stop. Collaborate and listen.

We recently launched an industry-first for one of our clients using a virtual ’queuing’ system to win an amazing prize. How do they work their way to the top of the queue? Promoting the brand’s content on social media! We collaborated with an already engaged audience. Provided them with the right, interesting content to share across social media platforms and away they went. This generated column inches in the trade media, doubling efforts to generate buzz in the channel about their new ship launch and building excitement in advance of the event – all for free!

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So you think you know New York?

So hands up if you have been to New York? Keep your hands up if you saw the Statue of Liberty whilst you were there and keep them up if you have been to the Empire State Building. This is the problem I had when designing an incentive trip for one of our clients and it was even more of an issue because the target audience were all senior managers who no doubt had been to New York before and experienced the usual tourist attractions whilst there.

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Interested in scoring tries with shoppers?

In less than two weeks’ time the 3rd largest sporting event will kick off, the Rugby World Cup (RWC), with England playing host to 20 countries battling it out to be crowned World Champions. Being a huge rugby fan/player and my interest in brand promotions I’ve decided to look into what the official brand sponsors and ‘tagalongs’ are doing to help drive brand awareness, trial and sales for their brands around the event.

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Floating on Cloud 9

You are reading the blog of the most computer illiterate person in the office. I’m sure the patient guys and girls in our IT department curse me when I phone them with a problem (which usually results in being a user malfunction). So you can imagine my horror when I’m told we are being moved to the cloud. What does this mean? What sort of changes am I to expect?

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Need more enjoyment in your life? Then add in some technology!

I’ve been a runner for a few years now, initially running to keep fit, lose a few lbs and catch up with friends. But over the past year I’ve added in speed work, hills and even interval training to improve, thus increasing my speed, stamina and endurance levels. So it’s all become a bit more serious. With the step up came the need and pressure to purchase some running technology.

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.........And Relax!

Yesterday on the way to the airport my mind was racing as it normally does when taking a group on an incentive trip. Have I got everything? Have I sent enough pre-comms so that people know when and where to meet me? Then I have to remind myself that this is my holiday!

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Are you content with your content? (Part 2)

So in my last blog post we talked about how to build your conference content to make it an engaging piece of communication which reflects your business values. This time we’re going to talk about the most important part of any event – the attendees.

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UX, UI, U Who??

Imagine you are in a car, the UI (User Interface) is the steering wheel, seat and pedals and the feeling you get while driving is the UX (User eXperience).

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