Jargon – why do people do it?

Jargon is the language of specialized terms used by a group or profession. A common shorthand among experts and used properly can be a quick and efficient way of communicating. In my experience I have found that in some cases jargon or these business phrases are used to intimidate you. Potentially angling you into making an on-the-spot decision. You are then in a situation where you don’t want to question what was said for fear of sounding silly. Or was it a technique to pull the wool over your eyes.

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Seven considerations when thinking about reward programmes

Corporate Innovations are regularly asked to consult on driving specific behaviours on behalf of brands and invariably loyalty is a key tick box on the list. Finding new customers isn’t cheap, however it’s important to remember that increasing loyalty from existing customers isn’t a no-cost option. The reality is that looking after your best customers is a long term investment and will help reduce any flirtations that they might have with the competition. Our common sense approach to building and launching loyalty programmes is quite pragmatic and user friendly:

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Turning strategy to action

So you want to change your business? You know where you want it to go, and you know the strategies you need to embrace to get there and the values you need to embody. And, if you have also effectively communicated this to your teams – congratulations, you get an A+. So you can relax now – everybody knows the vision, everyone knows what needs to change to get to the company goals this year. So why isn’t it working?

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Working for the right agency – How to find your best fit.

I joined the client services team here at Corporate Innovations back in January, after working at another events agency for just over 4 years. Needless to say I certainly had those first day nerves and doubts of; would the team like me? Would I like them? Will the job be what I anticipated? And ultimately, had I made the right decision? Moving to a new role is always a big leap of faith so I was really anxious to see if my choice was the right one! Well, I’m very glad to report that after three months I’m over the moon with my decision and love being part of the team here at Corporate Innovations! Therefore I thought I’d take the opportunity to share some tips on both why I love working at Corporate Innovations, how to settle into a new role and ultimately, finding the right fit!

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Are you making the most of your web copy? Part 1

Sadly a great deal of marketing copy is never read. Readers have so much going on in their lives and not enough time to read everything put in front of them. You have to encourage people to read what you've written. So, as well as thinking about what you write you also need to consider ways to encourage your audience to read it. Hopefully these tips will help you cut through and get your copy read, starting at the very beginning:

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8 fabulous reasons why LA should be your next incentive location

I was recently lucky enough to be invited to C&IT magazine’s Los Angeles Agency Forum and having never visited California I jumped at the chance to discover LA. The LA Tourism & Convention Board were fantastic hosts and created a show stopping trip that provided just a taste of the glamour and style that LA has to offer. Now, I know what you are thinking, quit boasting Suzie and tell us what you have learnt! So without further ado, here are 8 top tips if you are thinking of LA:

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You’ve chosen your incentive destination. Now what?

I love organising incentive trips, because it lets us really think about the details (and for those of you that know me, I love a bit of detail!). We get to organise fun activities for guests, often once-in-a-lifetime opportunities, and it really lets us get to know a destination and what it has to offer to visitors. However, it can be a challenge to make sure you have the right balance on the trip and to make sure you cater for all.

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Profit is more important than performance?

The subject is a hot topic for discussion amongst both my business colleagues and my family, highlighted by me working in an industry that is unforgiving and correctly demands excellence at every turn. It is a constant frustration to me when continually faced with average or poor delivery from the various sectors that we engage with. What makes this surprising is that we now have unlimited technology to assist us, access to oodles of data and more KPI measurements on dashboards and reports than I have ever known, so where is our industry going wrong?

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Turn analytics into profitable action

Having insight is a very valuable tool; it’s now more important then ever in a crowded market place to have an insight into your customers that you can understand and analyse. Customers are now setting the pace within the ever changing digital world. This behavioural shift has dramatically altered the way businesses need to approach consumer measurement. Analytics have become critical to understanding today’s connected, empowered customers so that businesses can make more educated decisions, target personalised rewards and increase long-term loyalty. Consumers now have access to more loyalty schemes on mobile devices than they do in their physical wallets. So how do we manage and maximise this?

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Site Visits – can you be bothered?

You receive a proposal from a venue or a hotel, a shiny online brochure complete with professional and seamless pictures, perfect for your event! It fits the bill from every angle providing the required meeting space, bedrooms and comes in within budget. You arrive the day of the event to find it’s far from your expectations.

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