Event theming: why it should be your number one priority

Conference & event theming is often a secondary concern for those considering running an event. Venue chosen, speakers confirmed, entertainment agreed and while confirming your AV set creative you decide you want a really powerful event message. Shoe horning in a theme to compliment your content and venue is a common occurrence, however, thinking about it in advance can make a difference between a good event and a GREAT event.

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New ways of thinking about B2B loyalty

Every marketer is obsessed with loyalty – we know it’s easier to keep a customer than go after a new one. But with business being constantly disrupted by innovation, squeezed margins and increasing competition for people’s attention – how can B2B marketing find new ways to keep their customers engaged and buying? One thing to consider is looking at the way consumer brands are innovating within loyalty and promotion and (as we so often do in marketing!) stealing and adapting some of their ideas! And just to get you started, below are a few practices which are really paying dividends in the consumer market.

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Are you making the most of your web copy? Part 2

Following on from my earlier blog (add link) here are some further hints and tips to help your copy cut through: Know your audience It sounds obvious but make sure you write copy that will appeal to your audience. Use phrases they use, not jargon and remember benefits not features! Your audience need to understand what you write and want to read more. Write for them, not yourself.

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Destination Dominican

The weekend before last I had the privilege of joining the annual @GlobalDMCs Connection event (search #GDPConnection on Twitter for more!) so I thought I'd share my wonderful experience through my blog this week! The Connection is in its third year and brings together event planners and DMCs from around the world to 'connect' and share best practices on Meetings and Incentive Travel.

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Placement: The transition between University and Work

Placement searching is a stressful time for anyone, especially when everyone around you has one secured and you’re still going through every company to try and get an interview. After months on end of searching for the right company, endless interviews and my fair share of rejection, I finally found myself at a company where I couldn’t be happier. I guess all the stress was worth it, after all, what’s the point in working towards a degree if you’re not going to get experience of working in the industry?

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Seven Critical Success Factors in a Loyalty Programme

This week we were delighted to win at The Loyalty Magazine Awards for our work on Royal Caribbean’s Club Royal trade loyalty programme. Our category was “Best Loyalty Programme of the Year – Travel” and there were some fantastically credible opposition and worthy candidates shortlisted, so just to be nominated we were delighted. On the evening we triumphed which is incredible testament to the hard work and effort both client and agency side into the ideation, creation and ongoing execution of the programme.

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Is the old agency model still the right fit?

Awash with a few quid in my pocket at the end of the 80’s I went to a Jermyn Street tailor to avail myself of a made-to-measure double-breasted suit and a blazer. For a young lad from the Shires who’d never enjoyed the riches of life in London previously, it was a rare treat, one actually on reflection I’ve never repeated. Why was that?

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How technology today is changing live events

Technology has changed the way we communicate, the way we consume, even how we date and now it’s changing the way we organise and run live events. Much to many event organisers delight, the days of mail-merging, printing agendas and awkward ‘networking’ are far behind us… and the internet along with other technology developments are dominating the path to interactive event success. So how is technology being utilised in order to create a winning event for both the organiser and delegate, as well as enhancing the experience:

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