Golden rules to a successful event

There are so many ways to wow your customers and partners on events or incentives, to be honest over the years we’ve become a bit of a dab hand at it… But getting back to basics, whether it’s a conference, incentive trip or even a team building day, there are a few golden rules you should try and keep in mind when managing an event to keep your guests on their toes, get them spreading the word and keep them coming back for more!

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10 Things to Consider when Building a Reward Programme

Here at Corporate Innovations’ Towers we are often reviewing what works, what doesn’t and what needs refining in the world of channel reward programmes and sales incentives. Despite a disparate range of clients, geographies and industries it strikes me that there’s invariably a commonality of levers that can be applied to almost every programme that will help ensure the future success and longevity of a reward or incentive programme, so I thought it useful to set out a few key learnings that you might find useful.

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How to put the HYPE back in your Hype Days

Picture the scene: You walk into your office, buzzing about how the hype day is going to drive the sales of a new product through the roof. You’ve planned and resourced to the ‘nth degree’. Your chosen theme represents the product perfectly and your theming couldn’t have more impact if you tried. Everyone arrives and is excited by what they see. Then… the mood drops. Sound familiar?

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Sketching A Catalyst for Great Ideas

When I was asked to write a blog about how I nurture ideas, I didn’t really know where to start. Sure, I could give you a little insight into my manic scribbles while reinforcing that being sat in the corner doodling is actually work! Instead, I wanted to deliver something more meaningful, pondering on why in this world of technological marvels and shortcuts, do I still prefer to use a very low-tech sketchbook?

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Knowing Me, Knowing You

Ah Ha….. I hear you all sing …. If like me you aren’t afraid to admit you sang it out loud… read on! It’s not about if your audience are young or old, halal meat eaters or adrenaline junkies. It’s about what drives them to purchase in the way they do, what motivates them to achieve and what their personal drivers are.

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The Future is Bright with Insight

We’ve all been there, the brief from hell that’s clearly toured the agencies before unfortunately darkening your door or the energy sapping black-hole of a brainstorm that only oppresses the creative process. But in the blink of an eye, or so it may seem, Eureka, the light bulb is on! However, on closer inspection all becomes apparent, one of the more diligent among you has been beavering away in the corner, delving deeper and deeper into the research, breaking down the audience, discovering that all important insight. But what exactly is insight, and why is it akin to opening the fridge door…?

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Is a fully responsive website really necessary?

Having just moved house I am quite sad not to have a valid reason for spending every spare moment looking at the estate agency websites to see which properties have come online and checking out other people’s décor choices! It was during this time that I came to realise how important it is for websites to be responsive to each viewing device.

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Keep it simple, stupid! (KISS)

As a nation we are constantly embracing new technology. Our phones have become so integrated into our lives it’s hard to think about life without access to internet banking, online shopping and social media. The events industry is no different.

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CI’s Little Black Book of Hidden Gems Sshhhhh!

So you‘ve run the same conference or event for a number of years and whilst it’s always a year on year success you’re thinking about how to mix things up, pull out all the stops, pop the champers and truly outdo yourselves this year. The good news is with some guidance and foresight delivering an event with real impact is well within your reach and it needn’t cost the earth! Far from it. Indeed the world is only getting smaller and there are lands of opportunity aplenty just waiting for your employees, customers or partners to discover!

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How will Dorothy Weather The Storms?

Just following a yellow brick road after a storm is only part of the answer! The recent storms in the UK have disrupted many plans for 2014, sending people off their planned course and caught the Environment Agency and many government departments unprepared.

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