E-scratch is Corporate Innovations’ new web-based scratch card. The e-scratch concept can be adapted and tailored to individual objectives and is an ideal incentive mechanism for channel, business to business or internal incentives. The e-scratch format can incorporate video, images and weblinks making it an easy and measurable way to communicate your message with a clear call to action. E-scratch is emailed to a pre-determined list and the receiver is asked to enter their details and press a ‘scratch’ key to find out if they are a winner.

Christina Lipscomb, Head of Brand Insight at Global Radio said: ‘E-scratch is an excellent way for us to reach our target audience and update data. It is easy to use and the results are instant; we are not intruding into the busy schedule of our clients and they do tend to remember the promotion – especially if they win! We are already planning the next one.’

Julia Knight, Account Director of Corporate Innovations said: ‘We are thrilled to be working with Global Radio and we hope it is the start of a long and successful partnership. E-scratch is such a simple way to incentivise businesses – we’re really pleased with the response to this campaign. It provides real-time returns and is great value for money.’