Freedom to Reward!
The McAfee Rewards program was developed to support McAfee’s need to replace their existing voucher incentive program with a more flexible and exciting option.
McAfee wanted a new program to not only increase the overall sales of McAfee products but also:
- increase the spread of products sold by each partner
- increase engagement with their EMEA partners
- provide an incentive program that excited and motivated their channel partners
- grow the reach of the program and enable other business areas to engage with it
- increase brand loyalty amongst McAfee partners by keeping the McAfee brand visible at all stages of the reward
The strategy applied to this very demanding brief was simple. All incentives and incentive rewards had to be integrated into one very flexible solution. The program needed to offer massive flexibility as there would be so many variations applied to the program; for example, different user types, countries, languages, incentives, reporting and approval functions, plus the multiple communication tools that were likely to be used.
The McAfee Rewards program, an on-line, interactive incentive reward tool was developed. The program gives McAfee Channel Partners secure access to a unique program website where they can register their deals, earn rewards and redeem them directly onto a McAfee VISA card.
The McAfee Rewards program also enables McAfee to integrate their quarterly Travel Incentive Rewards into their main rewards program allowing more partners to have the opportunity to visit some of the world’s finest destinations including; Berlin, Cuba, Iceland and Monaco, with the current destination being South Africa.
Not restricted to one incentive or one reward McAfee can continue to incentivise Partners, and Partners can continue to make sales, earn rewards and spend those rewards with access to their personal secure McAfee VISA Account to view balances and transactions at any time.
