Corporate Innovations initiates and brings together exciting opportunities to work alongside other leading brand names to compliment your own brand values through a range of media to your chosen market.
We can best deliver attractive packages of sponsorship tailored to suit different client objectives based on a full understanding of Pepsico wants and needs, whilst supported by an experienced and dedicated team.
By overlaying or strengthening value to the consumers, we are helping to enhance the whole consumer experience whilst significantly improving market share.

case study

Win a Skoda with Walkers!

Walkers had a market share of over 45% within Morrisons stores however, were facing increasingly tough competition from own-brand crisps. They approached Corporate Innovations to help them maintain sales momentum with a summer promotion to increase sales of the variety packs, in particular the Cheese & Onion and Meaty 26-packs.

Morrison’s customers, with the ideal target demographics, were offered the chance to win one of seven Skoda Roomsters when they purchased a 26-pack of Walkers crisps.

Branded displays advertised the competition in 370 stores, with Roomsters displayed in 140 of those stores, throughout the UK. Purchasers could view the Roomster up-close and book a test drive with one of the dealership staff on-site. Customers were asked to complete the competition form and answer a question about the car on display.

The campaign had excellent results for all partners and participants. Walkers achieved prime positioning in-store for the duration of the promotion and Skoda achieved unprecedented results for a partnership promotion.