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Wembley

Walkers have been the official snack food sponsor of the fantastic Wembley Stadium since its grand opening. Corporate Innovations offer Pepsico support in leveraging their sponsorship package and manage the day to day requirements of their Corporate Box and sponsorship seats including ticket distribution, catering, accommodation, travel and any additional special requests that Pepsico or their guests may have.

Leicester City Football Club

Walkers association with Leicester City Football Club (LCFC) has spanned decades. The fantastic new stadium now bears the Walkers name and cements the relationship that Walkers has with its home town Leicester.

Corporate Innovations organise the match by match requirements of the Walkers Corporate Box and sponsorship seats including ticket distribution and catering. In addition we create events to engage with the local community.

Case Study - Walkers support Comic Relief

Walkers and Leicester City Football Club teamed up with Corporate Innovations at the LCFC v QPR game to help raise money for Comic Relief in order to help change the lives of some of the poorest and most vulnerable people in Africa and the UK.

Prior to the game fans were invited to test their skills on the WalkEARS Shoot and Score and revel in the comic festivities provided by the clown and ‘StiltWalkEARS’. There were also face painters onsite to add some fun whilst the DJ whipped everyone up into a frenzy spinning some tunes.

At half time the WalkEARS Crossbar Challenge took place allowing die-hard fans a chance to take a shot at the crossbar on the hallowed turf where heroes once stood. In order to take part guests were asked to make a £100 donation. The winners earned themselves a special edition Comic Relief 36 pack box of Walkers Crisps and a signed football.

A grand total of £1543.61 was raised which was a fantastic contribution to the overall total of funds raised to over £1M.