Corporate Innovations key business is in the live conference and communication market. For over 15 years Corporate Innovations have been organising events for key corporate clients; from intimate breakfast meetings for 10 to VIP European conferences for 1000 delegates. The size of the conference does not matter but the experience does. Corporate Innovations works alongside you to ensure that we create events that fulfil your objectives, engage and exceed the expectations of your delegates and most importantly offer a great platform in which to get key messages to key people.

Through our understanding of your brand we easily develop strong, effective and creative event branding ideas executable through all formats for your conference. Our excellent conference management skills, our knowledge of your industry and our understanding of your audience means that you can be confident in allowing us to manage your events while you focus on the conference content and your delegates.

Your conference service with Corporate Innovations does not stop at the event. Using our Customer Satisfaction indexing system we will design, collate and analyse event customer feedback enabling us to measure responses and adapt future events to incorporate your audience’s feedback and requirements.

Case Study - Pete Waterman motivates the Walkers sales team to ‘ask for more’

Walkers wanted to launch a solus sales operation combining 50 territory managers from 3 brands, Walkers, Quaker Oats and Tropicana. The objective of the conference was to review sales performance for the three brands, all of which now fulfil the corporate ID ‘PepsiCo and to motivate them to get their brand to the top of the retail charts this Christmas. The primary focus for the event was to create a fun environment, build relationships, motivate and reinforce the PepsiCo strap line, ‘Ask For More’.

The theme for the conference was ‘Top of the Pops’, a theme which underlined the brands primary objective, ‘to be the best of the best’ and to being ‘top of the charts for Christmas’.

The main conference kicked off in the morning followed by account specific sessions. After lunch delegates were divided into groups and using props and popular song titles their challenge was to produce their own “PepsiCo lyrics and dance routine. Each group returned to perform their acts using their props and their songs to a panel of judges. The judges comprised two senior directors from PepsiCo and a surprise guest judge Pete Waterman.

The stage was set, the pressure was on and one by one ‘Take That’, ‘Abba’, ‘Wet Wet Wet’ and many other famous bands appeared on stage and performed their songs which were then critiqued by the panel of judges.

For the evening’s gala dinner, delegates changed their attire to ‘Top of the Pops’ fancy dress and made their way to the themed gala dinner.

The conference theme achieved a real sense of fun but most importantly underlined the message “being number 1”. The evenings continued the sense of adventure with attendees really pressing the boundaries with fantastic costumes and look a likes making the evening seem like a star studded night.