Gain on-line promotional genius with simple scratch card mechanism

the key facts

Clients
PepsiCo, CPP, NEC, DELL, McAfee

Brief/Objectives
To provide a sales promotion tool that gave an instant win to increase activity

Audience
Employees, partners, customers, trade. 50 – 2,000 (no limits)

Services
Creative, promotion, on-line scratch card, data management, prize /reward fulfilment

Measurement
Between 75 – 95% response, each seeing an increase in reward participation

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the full story

Corporate Innovations uses dynamic promotional tool to launch hospitality services at Pepsico

Following the appointment of Corporate Innovations to provide Pepsico’s centralised hospitality services, there was a need to communicate these changes to budget holder’s within the organisation.

Corporate Innovations held an ‘introduction day’ in the Pepsico offices and invited the management team and staff to come and see the full products and services that would be available to them. To encourage a high attendance we used our e-scratch technology as an invite. Each staff member was given a unique scratch code and the URL to the scratch website, plus an opportunity to win a prize.

This technology was the key to enabling CI to reach over 75% of the target audience and capture valuable contact data.

To enquire or to find out how Corporate Innovations can make your next event one to remember, please contact our sales team on +44 (0) 1295 814000. Alternatively email us using the link provided. - Enquire