Promoting GSK's IT team as an indispensable business partner

the key facts

Brief/Objectives
The project objective was to develop unified branding and messages across all areas of the conference and to promote IT as an indispensable business partner that solves problems and creates possibilities

Audience
GSK’s top 1000 VP’s

Services
Stand design, export & shipping, on-site build & support, promotional material & giveaways

Measurement
The IT team received many visitors to the stand and secured a high percentage of one to one consultations following their visit. As a direct result of the stand and the branding’s success GSK US are carrying it through European programmes

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the full story

GSK’s top 1000 VP’s were meeting in Orlando, Florida for their bi-annual leadership conference. During break times, delegates could visit an exhibition space and internet Cafe providing the GSK IT team the opportunity to expose leaders to the value of IT as business partners – both as individuals and as leaders of teams. The project objective was to develop unified branding for messages across all areas of the conference and to promote IT as an indispensable business partner that solves problems and creates possibilities.

The IT team received many visitors to the stand and secured a high percentage of one to one consultations following their visit. As a direct result of the stand and the branding’s success GSK US are carrying it through European programmes.

Deliverables

• Invites
• Coasters
• Posters (4 kinds)
• Folder
• Brochure
• Product sheets (12 kinds)
• Coffee Insulators
• Pop up stand with exhibition panels (100m2)
• Giveaways

To enquire or to find out how Corporate Innovations can make your next event one to remember, please contact our sales team on +44 (0) 1295 814000. Alternatively email us using the link provided. - Enquire