Who doesn't love chocolate

the key facts

Brief/Objectives
The Asda account team at Pepsico hold a quarterly team meeting which is traditionally always followed by a teambuilding activity. On this occasion Corporate Innovations were tasked with proposing something ‘unusual’ for the afternoon activity. The only requirement in the brief was to make the teambuilding experience fun but ensure the main activities were relevant to the team’s everyday purpose

Audience
18 members of the Adsa account team for Pepsico

Services
Propopsal of ‘Chocolate Challenge’ held at Danesfield House, Marlow. Included task planning, venue sourcing, event coordination and logistics

Measurement
“Who wouldn’t love this event – it was all about chocolate! We all had a great time but the structure of the event ensured that there was something for everyone and we could all incorporate our skills at some stage during the afternoon. Tasteful delivery from Corporate Innovations as always – three Michelin gold stars!”

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the full story

Corporate Innovations proposed ‘The Chocolate Challenge’ which was appealing to all ages and both sexes – who doesn’t love chocolate! The Challenge started with everyone attempting to pipe their name onto their chef’s hat using melted chocolate. It’s not as easy as it sounds! The team was asked to watch some of the most classic chocolate ads ever made – this was sure to get everyone in the right frame of mind.

The group was split into two teams and briefed on their challenge. They had to identify a gap in the chocolate market, make and package their product and finally produce a campaign to promote the finished article. The teams were provided with their chosen ingredients, a selection of packaging materials and after one hour were asked to present their product and campaign and finally perform their ‘advert’ to the rest of the group. The teams had to mark each other on their originality, variety, quality and effectiveness of the campaign.

To enquire or to find out how Corporate Innovations can make your next event one to remember, please contact our sales team on +44 (0) 1295 814000. Alternatively email us using the link provided. - Enquire