High energy hype day generates 'High Performance' for Juniper Networks.
the key facts
Brief/Objectives
Juniper Networks asked Corporate Innovations to devise an incentive that would communicate its corporate mission ‘High- Performance Networking’ to its distribution channels and ultimately encourage sales in Q4.
Audience
4 channel reseller locations with 40-100 sales people at each:
- Commtech Distribution - Ireland, Dublin
- Computer Links – Newmarket
- Equip Technology – Basingstoke
- Sphinx - Nottingham
Services
Partner communication of the incentive in conjunction with Juniper, production of timings, activities, training sessions, competitions and prizes, creation and production of supporting merchandise such as; high energy drinks, costumes, caps, chocolates and pens
Measurement
- Over 70% of partners dressed up as their favourite superhero
- Increased visibility of Juniper Networks across the sales floors
- Increased confirmed sales (not disclosed)
- Increased pipeline business
- Attracted eight new distributors to the network
- Engaged and inspired sales staff to push sales of Juniper Network products
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the full story
Juniper Networks asked Corporate Innovations to devise an incentive that would communicate its corporate mission ‘High- Performance Networking’ to its distribution channels and ultimately encourage sales in Q4. The incentive needed to increase brand awareness within their distributors, increase sales floor activity and motivation and generate higher volume sales of Juniper Networks high performance products. Specific goals included the recruitment of new resellers to their J-Partner programmes, to engage with all areas of the
distributor business and not just the Juniper Networks dedicated sales teams.
Working closely with Juniper, Corporate Innovations created a special sales day called ‘Real HEROES wear their pants on the outside of their trousers’ to communicate the business message to all of the distributors but with a sense of fun.
At the chosen locations a ‘usually normal’ sales day was ‘super heroed’. The sales floor of each distributor was transformed into a ‘Super hero den’ engaging the participants instantly.
All of the sales staff were encouraged to dress as their favourite superhero for the day and enter into the spirit of the day by taking part in competitions and additional activities.
To enquire or to find out how Corporate Innovations can make your next event one to remember, please contact our sales team on +44 (0) 1295 814000. Alternatively email us using the link provided. - Enquire
