McAfee Channel Partners reap rewards with Euros directly in their hand.

the key facts

Brief/Objectives
To replace their existing voucher based incentive programme with a more flexible, cost effective VISA option and to engage more with their partners and provide an incentive programme that excited and motivated their partners to sell more McAfee Security products

Audience
Potential 50,000 EMEA Channel & Distribution partners

Services
Programme development,  secure website enabling partners to  register deals, earn rewards and redeem them directly onto a McAfee VISA card.  Full programme management, website maintenance, marketing and financial management of over 900 claims per quarter

Measurement
500% increase in partners using program, 23% increase in claims, Highest claim from a single partner is 75,000 Euros, Time from claim to reward reduced from 28 days to 5 days

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the full story

When McAfee wanted to incentivise and motivate channel partners sales staff to proactively sell and recommend McAfee products they looked to Corporate Innovations to provide a solution that would transfer and operate in over 50 countries, in six languages.

The McAfee Rewards program gives Channel Partners secure access to a unique website where they can register their deals, earn rewards and redeem money directly onto a McAfee VISA card.

The program website facilitates all stages of the incentive, from registration and inputting sales for approval, to redemption of Euros directly onto their VISA card. Partners can also access their secure McAfee VISA Account to view balances and transactions.

With 30 million VISA outlets worldwide the McAfee Rewards program not only provides ultimate flexibility and choice to sales staff, it guarantees continuous branding from registration right through to purchase.

With instant visibility of the incentive performance, the incentive program provides complete financial control enabling McAfee to be proactive and reactive to sales trends and is already seeing massive results.

The McAfee Rewards program is the only business scheme in existence which provides a single location for incentives and rewards for so many countries. It has been a huge success not only by providing direct and tangible results but also by providing many additional benefits to the business overall.