The biggest mobile show on earth attracts outstanding results for McAfee.
the key facts
Brief/Objectives
Launch McAfee’s Mobile Security products and position McAfee as a trusted expert in providing proven mobile security. Establish and build on McAfee’s existing relationships with handset manufacturers and network operators
Audience
Targeting small businesses enterprise customers and consumers. 65,000 visitors from across the global mobile industry
Services
Stand design, on-site support, promotional material, giveaways
Measurement
60 leads created with mobile operators and their suppliers , 22 media interviews, 9 analyst interviews conducted. Positioned McAfee Mobile spokes-people as experts in the field of mobile security, set up new relationships and deals with handset manufacturers and network operators
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the full story
The McAfee mobile team took part in the largest ever 3GSM event from 13th - 17th February in Barcelona, Spain. The objectives for their attendance included the launch of their new mobile security products and to educate IT, mobile trade businesses and the media of their mobile strategy. A further objective was to position McAfee as a trusted expert in providing proven mobile security products to small business, enterprise customers and to consumers, plus build on their already excellent relationships with the key mobile, security media and analysts.
50,000 visitors were to converge on the Fira de Barcelona exhibition centre from across the global mobile industry, solely to do business in a decisive year for new multimedia services and growing markets. It was imperative that McAfee attracted as many of these visitors as possible.
In keeping with the success of the McAfee 3GSM Café in 2005, Corporate Innovations suggested replicating the success and dynamics of the McAfee Café and raise the bar on delegate’s expectations by incorporating the cultural surroundings of the new host city…The facility was to ooze a sophisticated brand with defined lines emulating clear messaging, providing a welcoming and fresh environment amongst the hustle and bustle of the rest of the exhibition.
We developed the terrace area of the facility, hosting bar and poseur tables for guests to chat and mingle with McAfee personal. This was also a great area for McAfee to qualify delegates as possible leads. Inside the facility were low comfortable seating and tables designed to make guests feel warm and welcomed into the facility and a product demonstration area was also set up for guests to have a more 'hands on' experience.
To enquire or to find out how Corporate Innovations can make your next event one to remember, please contact our sales team on +44 (0) 1295 814000. Alternatively email us using the link provided. - Enquire
