Creative objectives
To deliver retail promotional vehicles for superstores accross the UK to launch the new Walkers 'cheeshead' crisps. The ideas had to appeal to the target audience and include safe interaction with children.

Strategy
We produced a seaside photo board which sat inside the entrance of the store. Children could stand behind the board with their parents and it would look like they were sitting in the car with Cheesehead. Polaroids were taken of the children and handed to them to take home.

The promotional vehicles were designed to capture the audience with its vibrant colour and unique style. Free samples were given out from the vehicles along with money-off vouchers.