Creative objectives
To deliver an event theme that will encourage engagement with colleagues, working together to appreciate each other, inspire each other and achieve great things. The creative theme was to demonstrate reward and achievement, to empower creative self-expression and develop social change.

Creative rationale

• The creative rationale behind the creative concept was ‘standing out from the crowd’
• Being an example of success, inspiring your colleagues, achieving great things or just being a team player
• Achieving this recognition means you stand out from the crowd. Not just about winning, its about achieving excellence, performing above and beyond expectations and stepping outside of your safety zone
• Nominees and award winners will become recognized as achievers

SHINE: Synonymous with excel, skilled and sparkle, the word shine means to stand out from the crowd. Glow or be bright and be conspicuously competent