Exposing GSK leaders to the value of IT

Background
GSK’s top 1000 VP’s were meeting in Orlando, FL w/c 13 March for their bi-annual leadership conference. During break times, delegates can visit an exhibit space and log-on lounge providing the GSK IT team the opportunity to expose leaders to value of IT as business partners – both as individuals and as leaders of teams.

Project objective
The project objective was to develop unified branding for all messages across all areas of the conference and to promote IT as an indispensable business partner that solves problems and creates possibilities.

Deliverables included:

• Invites
• Coasters
• Posters (4 kinds)
• Folder
• Brochure
• Product sheets (12 kinds)
• Coffee Insulators
• Pop up stand with exhibition panels (100m2)